1-2: Human-Focused Design vs Function-Focused Design
Video tutorial gratuito di Yu-kai Chou
International Keynote Speaker & Author in Gamification
1 corso
24.399 studenti
Descrizione della lezione
In this lecture students will learn about the differences between Human-Focused Design and Function-Focused Design. This will include why so many projects fail (they focus on function/efficiency as opposed to human motivation).
After the lecture, students will be able to identify early signs of a failing project and be much more sophisticated in designing successful products, campaigns, and experiences.
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Understand how the brain works
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Be able to apply behavioral design to all sorts of aspects in their lives, such as fundraising, sales, team motivation, parenting, teaching, relationships etc)
Be able to identify the differences between White Hat Motivation (makes people feel powerful but not sense of urgency) and Black Hat Motivation.