Learn Google Analytics 4 in 2025 | The Complete Course
What you'll learn
- Install Google Analytics correctly on any website
- Understand the GA4 dashboard, including Admin settings
- Build Custom Reports
- Analyze data to make data-driven decisions
- Answer real-world business questions using data in GA4
Requirements
- Google Chrome
- A computer or laptop with internet connection
- Optional: Be able to access the settings in a website. This could be Wordpress, Wix, Squarespace or any other website. If you don't have access to a website, you can still follow the course using the demo GA4 property. This will be explained during the course.
Description
Welcome to Learn Google Analytics 4 in 2025 | The Complete Course — your complete, step-by-step guide to mastering GA4, even if you’re a total beginner.
Whether you're a beginner, digital marketer, webshop owner, or want to upskill, this course is designed to help you gain practical, real-world skills in Google Analytics 4. With the transition from Universal Analytics to GA4, it's never been more important to learn how to track user behaviour, measure performance, and make data-driven decisions.
In this course, you’ll learn how to:
Set up a Google Analytics 4 account from scratch - the right way!
Install GA4 on websites built with WordPress, Wix, Squarespace, Shopify, custom-coded or any other builder
Understand the GA4 dashboard and core features like Reports, Explore, and Admin
Track events and conversions using tags and data streams
Build custom explorations such as funnels, paths, and user segments
Create your own personal GA4 Dashboard
Connect GA4 to Google Ads and analyze ad performance
Use filters, comparisons, UTM parameters, and attribution models
Apply your skills through real-world assignments and examples
The course includes 100+ video lectures, resources, templates, and practice activities to reinforce your learning.
No prior analytics knowledge is required — we’ll guide you through everything in a clear, hands-on way.
By the end of this course, you’ll feel confident using GA4 to understand your audience, improve your website, or grow your business.
Let’s get started – enroll today and become a Google Analytics 4 pro!
Who this course is for:
- Beginner marketeers
- Marketeers looking to upskill in Google Analytics
- Traditional marketeers needing to upskill
- Webshop owners looking to increase sales
- Web developers looking to increase website performance
- Business Owners
Instructor
- 4.7 Instructor Rating
- 60 Reviews
- 1,205 Students
- 1 Course
Auke Hilbrands is a seasoned digital marketing strategist with over 15 years of experience in data-driven marketing. As the founder of Ahilbrands, he has guided numerous organizations in optimizing their online performance through actionable insights and analytics. Auke specializes in complex tools like Google Analytics and Google Tag Manager, making them accessible for marketers and business owners alike. His teaching approach combines real-world examples with a focus on practical application, ensuring students can immediately implement what they learn.